MSSP and MDR
Clarify what your team manages, which environments you support and what remains with the customer. Company size, technical fit and the buyer’s responsibility guide the list.
Managed outbound / Security services
MSSP lead generation.
Built around your service.
You run the security practice. We source prospects, research cold email and manage replies so your team can take the sales conversations.
For US MSSPs, MDR providers, vCISO consultancies and pentest firms that have a defined service to sell and someone ready to handle discovery calls.
Performance: $500 per qualified meeting · No retainer or setup fee
01 / Service fit
Start with the work you want to win.
A managed security contract, a vCISO retainer and a pentest engagement call for different conversations. We define the offer before selecting the audience.
vCISO practices
Describe the advisory engagement, the leadership gap it addresses and the firms you can serve. The message should reflect a vCISO service, rather than borrow a managed-detection pitch.
Pentest and adjacent services
Define the engagement scope and the people who commission it. A relevant public project or hiring signal can inform research, but does not establish an urgent buying need on its own.
02 / Targeting
Agree on companies and people separately.
The firm buying SecOutbound is your security practice. The recipients are the people who could buy your services. We document both profiles so they do not get mixed into one “security” list.
Company filters can include US location, industry, headcount and relevant technology. Buyer roles may include a CISO, security director or head of IT, depending on your offer. A title alone does not establish fit.
Bring existing customers, active prospects and other exclusions. We check contacts against the client’s records before loading a campaign and keep opt-outs out of future outreach.
03 / Campaign work
Research, send, then handle the reply.
- Confirm the audience. We source and verify contacts against your agreed profile and exclusions.
- Review the message. Your approved service scope and checked public company evidence guide the opener. Low-confidence personalization is dropped.
- Check sending readiness. Dedicated sending domains, authentication, warmup, inbox limits and bounce monitoring are part of the service.
- Arrange the conversation. We triage replies and use your agreed booking link. Your team handles discovery, proposals and closing.
Cold outreach does not use your primary domain. We do not guarantee inbox placement or a number of meetings.
04 / Before we start
Bring a defined offer and time to sell it.
This service fits a practice that can explain its scope, name a realistic US target market and follow through on sales calls. We review whether that market can be sourced before setting campaign expectations.
If you need help defining the service itself, or cannot take discovery calls yet, raise that in the inquiry. More contacts will not resolve those gaps. Use the outbound readiness guide to prepare your brief.
05 / Pricing and qualification
Pay for held, qualified meetings.
Performance
$500
Per qualified meeting, with no retainer or setup fee.
Performance retainer
$2,000/month + $300
The monthly fee is separate from the $300 charge per qualified meeting. Discuss this option after trying the service.
A booking alone is not billable. A qualified meeting must match the agreed role and company profile, include a real two-way sales conversation of at least 15 minutes, and meet the written exclusion and uniqueness criteria. No-shows, cancellations and unqualified meetings do not count. Reschedules count only when held and qualified.
The signed engagement agreement controls the exact qualification, billing and cancellation terms. Custom agency arrangements are available for discussion. See the pricing guide, meeting checklist and full pricing overview and service terms.
06 / Next step
Tell us who you want to reach.
Tell us which security services you sell, your target company profile and buyer roles, and the work you want more of.
We will review the fit and reply to discuss audience, scope and pricing.
Selling a fintech product? See fintech lead generation. For an overview you can share with your team, read the client deck.