Step 01
Build the target list
We pin down who you want to reach. Industry, headcount, tech stack, compliance triggers like a CMMC deadline or a cyber insurance renewal. Then we pull and verify the prospect list.
For MSSPs & vCISO firms
Cybersecurity only · United States only · Pay per meeting
We book security meetings.
You close them.
Cold email that sounds like a security person wrote it, because one did.
We run the outbound stack for managed security and vCISO firms.
On the pilot, you pay nothing until a meeting hits the calendar.
100%
Cybersecurity clients only
4—10
Meetings/month · typical target
$0
Until a meeting books — pilot
Great at security.
Bad at pipeline.
01 — The problem
You can protect any network and brief any board. Finding the next client is the part nobody on your team signed up for.
Your team is good at the work. SOC ops, vCISO retainers, incident response, the 2 a.m. ransomware calls. None of that fills the top of your funnel.
You've tried referrals. You've tried LinkedIn. Maybe you hired a junior SDR who quit four months in. Meanwhile, firms that aren't as good as yours keep landing contracts that should have been yours.
Generic lead-gen agencies don't help either. They can't tell an MSSP from an MDR provider, they can't talk to an IT director without sounding like a sales bot, and they send the same templates to dentists, plumbers, and your prospects.
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No dedicated SDR team
Hiring an outbound rep at a 5–50 person firm costs more in management time than it returns in pipeline. Most founders end up doing it themselves at 11pm.
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Cold email is its own discipline
Domain reputation, inbox warmup, deliverability monitoring, reply triage. It's a job by itself, and getting it wrong burns your sender reputation for months.
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Generic agencies miss
They lump you in with HVAC and dental clients. A CISO can spot a generic template in two seconds and you only get one shot at that inbox.
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Referrals don't scale
Word of mouth is great until you need a predictable monthly pipeline to plan hires, headcount, and a forecast you can hand a board.
From zero to booked meetings,
in four steps.
02 — How it works
We run the outbound. You run client work.
Step 02
Write a real opener
We research each prospect before writing. A compliance deadline hitting their industry. A breach in their sector. A new IT director listed on their careers page. Every opener is different because every prospect is.
Step 03
Send from our infrastructure
Sequences go out from dedicated, fully warmed sending domains with SPF, DKIM, and DMARC locked down. Follow-ups and reply triage are built in. Your primary domain never gets touched.
Step 04
Meetings hit your calendar
Interested prospects get qualified against your criteria and booked onto your calendar. You show up and run the call.
Not the same as a
generic lead-gen agency.
03 — Why SEC/OUTBOUND
We work with cybersecurity firms only. Every sequence and every line of copy is built for the people who actually buy security.
01 — Native
Cybersecurity-native.
We know the difference between an MSSP, an MDR provider, a vCISO retainer, and SOC-as-a-service. Our emails get replies because we already know what keeps your buyers up at night.
02 — Researched
Every email is researched.
Every opener references something specific. A compliance deadline in their industry, a breach in their sector, an IT expansion on their careers page. No {first_name} templates. Prospects reply because the email is actually about them.
03 — Infra
We own the sending stack.
Domains, inboxes, warmup, SPF, DKIM, DMARC, deliverability monitoring, reply handling. We run all of it so your emails actually land in inboxes instead of the promotions tab.
04 — Aligned
You pay per meeting.
Start with the pay-per-meeting pilot. We don't get paid unless a qualified prospect actually books time on your calendar. That's the deal.
Pick what fits.
04 — Pricing
Start on pay-per-meeting. Move to a retainer once the numbers make sense for both of us.
Tier 01
Performance pilot
$500
per qualified meeting · no retainer · no setup
30 days. You pay only when a qualified prospect actually sits down with you. Walk away whenever.
- Pay per meeting only
- Full ICP buildout
- Researched, personalized sequences
- Managed sending infrastructure
- Weekly performance report
Tier 02
Retainer + performance
$2k /mo + $300
per qualified meeting
Lower per-meeting cost with a modest retainer. For firms that have seen the pilot work and want more volume than the pilot can carry.
- Everything in the pilot
- Priority campaign launches
- A/B testing and optimization
- Dedicated account manager
- Monthly strategy sessions
Tier 03 · Locked
Flat retainer
$3—5k /mo
flat rate · no per-meeting cap
Fixed monthly cost, no per-meeting fee. For firms with 90+ days of data who know the system works for their market.
- Everything in Retainer
- No per-meeting cap
- Multi-campaign support
- Monthly strategy sessions
05 — Limited availability
Two pilot slots open this month.
We're onboarding a handful of cybersecurity firms while we tighten the playbook. Pilot clients pay nothing unless qualified meetings book on the calendar.
$0
Retainer or setup fee
30d
To see results · no commitment
$500
Per qualified meeting
Common questions.
06 — FAQ
Specifics on what's qualified, how fast meetings start landing, what happens to your domain, and what makes this different from a tool plus a VA.
It depends on your niche, your offer, and how tight the target list is. We'll give you a straight estimate during onboarding based on what we know about your market, and we tune the targeting as data comes in over the first 60 days.
We agree on exact criteria during onboarding. Baseline: the prospect holds the right title (CISO, VP or Director of Security, Head of Security, Head of IT, or Director of IT), works at a company that matches your ICP for size, industry, and compliance needs, shows up to a 15+ minute call, and wasn't already in your pipeline. No-shows and unqualified leads don't count and don't get billed.
No, and anyone who guarantees you 10 meetings a month is lying. There are too many variables nobody controls. What we offer instead is the pilot: you pay per meeting. If we don't deliver, you don't pay. That's the actual guarantee.
Onboarding takes about a week. Inbox warmup has a 21-day floor; we do not shorten it. Most clients should expect first meetings after the warmup window, with campaigns improving over the first 60 days as we learn what works for your market.
A 60-minute onboarding call so we can learn your services, ideal client profile, and what's already worked. We handle the rest: lead sourcing, copy, infrastructure, sending, and booking. You'll also need to give us calendar access so meetings can drop straight into your schedule.
No. We never send from your primary domain. Outreach goes through dedicated sending domains that we register, configure (SPF, DKIM, DMARC), and warm up from scratch. Your company domain stays untouched. If a sending domain ever takes a deliverability hit, we rotate it. The blast radius never reaches you.
Those tools handle sending. We handle strategy, targeting, copy, personalization, infrastructure, deliverability, and reply management. A VA with Instantly can blast templates. We write individually researched openers that reference each prospect's actual situation. The difference shows up in reply rates.
Those platforms sell data and workflow tools. We use data sources as inputs, then handle ICP definition, verification, personalization, sending infrastructure, deliverability, reply triage, and calendar booking. If you already have a trained SDR team, a database may be enough. If you do not, SEC/OUTBOUND is the operating layer.
Every email includes sender identification, a physical mailing address, and a working opt-out link. Unsubscribes are processed inside one business day. We currently target United States recipients only. Any other geography requires legal review before it goes into sourcing.
Let's talk.
07 — Get started
30 minutes. We'll walk through your target market, give you an honest meeting estimate for your niche, and figure out which pricing model fits.
A lean vCISO practice or an established MSSP — we can build an outbound plan around it.
Tell us what you sell, who you sell to, and what you've already tried.