Compare pay-per-meeting and retainer pricing.

Compare fees for the same qualified-meeting count.

SecOutbound’s published pricing lists Performance at $500 per qualified meeting with no retainer or setup fee, and Performance retainer at $2,000 per month plus $300 per qualified meeting. Custom arrangements require a separate discussion. Check the signed agreement for scope, commitment, qualification and billing terms.

The service terms, section 3, specify a minimum 90-day commitment for retainer plus performance. A monthly comparison therefore does not describe the full commitment or grant a monthly exit. Review the agreement before choosing that option.

Use held, qualified meetings as the denominator for both offers. Count exclusions, attendance, genuine intent and duplicates consistently. A calendar booking that never becomes a qualifying call should not make one option look cheaper. The qualification checklist gives a worked example.

The fee crossover is ten meetings per month.

Modeled comparison only. Assume the same service scope and qualification definition, one monthly $2,000 fee for the retainer option, and the published per-meeting prices. Figures exclude taxes, payment fees where applicable, and your internal sales costs. Volumes are scenarios, not forecasts or promised results.

Performance fee = $500 × qualified meetings
Retainer option fee = $2,000 + ($300 × qualified meetings)

The retainer adds $2,000 and saves $200 per qualifying meeting, so $2,000 ÷ $200 = 10 meetings. Below ten, Performance has the lower modeled monthly fee. Above ten, the retainer option has the lower fee. At zero meetings, cost per meeting is undefined; the retainer fee still exists.

For a three-month comparison, the same assumptions give a $6,000 fixed fee and a crossover at 30 total qualified meetings. Check whether your target market can support that volume and whether your team can sell and deliver the resulting work; the fee calculation cannot answer either question.

Include the cost of winning a customer.

To estimate acquisition cost, add service fees and attributable internal sales costs, then divide by customers actually won from the same cohort after enough time has passed for sales to close. Avoid dividing this month’s bill by customers from older campaigns.

Second modeled example: ten qualified meetings at $500 cost $5,000. Assume $1,000 of internal sales work and two customers eventually won from that cohort. The modeled acquisition cost is ($5,000 + $1,000) ÷ 2 = $3,000 per customer. If one customer is won, it is $6,000. These assumptions are not a conversion benchmark or SecOutbound performance data.

With no customers won yet, do not report a finite cost per acquired customer. Keep the cost and open opportunities visible, and revisit the cohort after the sales cycle. Compare acquisition cost with your own gross profit after delivery costs over a defined period, including when cash arrives. Contract revenue alone can hide an expensive engagement.

Check what your team must still do.

A software subscription needs an operator for sourcing, verification, research, sending oversight and reply handling. An internal SDR budget needs compensation, tools, management time and ramp costs. A managed service comparison needs its included scope, fixed commitment and meeting rules. Obtain current written quotes; a cheap tool price does not price the work around it.

Choose based on the work you can own, the cash you can commit and evidence from your market. If volume is uncertain, model a low-volume month before using the crossover as a reason to accept a fixed fee. Your team still owns discovery, proposals and closing with SecOutbound.

Review security-service outbound or fintech outbound for service fit, then bring your buyer profile and these assumptions to the pricing discussion.

Discuss your campaign.

Tell us what you sell, which US companies you want to reach and who will take the sales calls.

• Qualified meeting checklist: what counts?
• Security outbound readiness: a launch planning guide